San Jose's KLOK Sent To Principle's Office

Radio-Info.com is reporting that Univision's KLOK (1170 AM) in San Jose has been sold to Principle Broadcasting, a New York-based outfit that specializes in "ethnic and other niche radio plays":

Principle, run by President/CEO Bill Saurer, is paying $7,650,000 for the facility, which has 50-kw days and 5-kw nights. Univision will retain the current "Radio Cadena" news/talk format and move it to the HD-2 signal of its "Recuerdo" KBRG-FM (100.3).

Last November, Your Intrepid Reporter had blahhhhged that KLOK's expected sale was to Salem Communications (owners of KFAX and KDOW here). Wrong? You betcha.

UPDATE (6/5/2009): Here's your coat and hat, what's your hurry? A quick twist of the wrist finds that Principle has already taken over KLOK's programming. At this moment, there is some truly swingin' South Asian music rockin' the 1170 airwaves...

Rumor: Salem Buying KLOK/1170?

The rumor being bandied about last night in the high-altitude press box at HP Pavilion in San Jose was that KLOK/1170 has been/is on the verge of/might be sold to Salem Communications by Univision.

From there, the scenarios started being thrown about: perhaps Salem would either (a) move the KDOW/1220 programming to 1170 and put the KLOK programming on 1220; or (b) abandon the plan to build a new transmitter plant for 1220 in Hayward and diplex both KLOK and KDOW off the same 1170 towers on South King Road in San Jose, which seems like a more NIMBY-proof way of doing things.

All of this is, of course, rumor and speculation, as far as I can figure at this point.

The San Jose Fighting Sharks, by the way, defeated the Dallas Stars on a last-minute slam dunk by Patrick Marleau, and are easily the best, most talented and most exciting sports team in the Bay Area in many years — the perfect tonic for those of us disenchanted by the moribund Raiders and 49ers.

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