San Jose's KLOK Sent To Principle's Office

Radio-Info.com is reporting that Univision's KLOK (1170 AM) in San Jose has been sold to Principle Broadcasting, a New York-based outfit that specializes in "ethnic and other niche radio plays":

Principle, run by President/CEO Bill Saurer, is paying $7,650,000 for the facility, which has 50-kw days and 5-kw nights. Univision will retain the current "Radio Cadena" news/talk format and move it to the HD-2 signal of its "Recuerdo" KBRG-FM (100.3).

Last November, Your Intrepid Reporter had blahhhhged that KLOK's expected sale was to Salem Communications (owners of KFAX and KDOW here). Wrong? You betcha.

UPDATE (6/5/2009): Here's your coat and hat, what's your hurry? A quick twist of the wrist finds that Principle has already taken over KLOK's programming. At this moment, there is some truly swingin' South Asian music rockin' the 1170 airwaves...