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KOFY 1050,
San Mateo
Cruisin' On A Sunday Afternoon
Sunday, June 21, 1981
Operating during the daytime only with just 1,000 watts
from San Mateo, little KOFY — which went on the air as KVSM ("The Voice
of San Mateo") in 1946 — switched to programming that
targeted the local Hispanic audience beginning in the early 1960s. On
May 1, 1976, KOFY was sold by Spanish Broadcasting System, Inc., to
Radio Español, co-owned by popular local
radio star Doug Pledger, Robert W. Day and KOFY station manager Jess J.
Carlos, for $800,000.
Among the specialty programs that KOFY ran was "Cruisin'
On A Sunday Afternoon," hosted by Armando Ruiz and Tony
Salazar. Blending golden oldies and commercials geared toward a
younger "low rider" audience, "Cruisin’" was broadcast in English, with
occasional shout-outs and requests intermingled in Spanish.
Included during this edition of "Cruisin’" are several
spots advertising a concert by the popular Latino rockers Tierra, who
had scored a hit with "Together," which had reached #18 on the national
charts the previous December. The band, from East L.A., was scheduled to
appear as part of the upcoming "Tapestry & Talent" arts festival in San
Jose.
KOFY was sold on January 1, 1986, to James Gabbert for
$2-million, becoming "The Nifty 1050" and switching to Fifties-style
oldies. Among the new KOFY's air personalities was morning disc jockey
"Uncle Jim" Gabbert.
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